Do you want to build a successful fashion brand even though you have no experience in the field? Worry not, as this guide will help you do so from scratch! Each fashion brand has its origin story. Therefore, creating a comprehensive strategy that suits each business can take time. However, some common steps and rules are shared by most brands so you can start from there!
Starting a fashion brand from scratch is challenging, especially in such a competitive industry. What you can do to succeed and survive is create strong foundations. Here are crucial steps that will help you do so!
1. Research the market and choose a niche
Since it’s commonly known how ruthless this line of work is, you need to research the market and competition to survive. That way, you will determine the need and what kind of fashion product would be the best for you to offer. This also leads us to the next important aspect of a fashion brand: a niche.
Mainstream fashion has so many competitors that a small, starting brand can rarely survive in such an environment. Due to that, it would be best to opt for a niche and specific set of customers you will cater to. By researching and analyzing the market, you can discover the needs and choose a niche according to your preferences and likings.
2. Develop a plan
Each starting brand needs a plan. A plan is a base of the brand that consists of multiple aspects, such as goals, values, financial plans, as well as product plans, growth, and audience. Each should be considered and developed according to the objective you want to achieve. How can an outline help you while creating a brand from scratch?
The plan you come up with will give you the direction you need to go. This heavily relies on the goals you set. Mind that goals need to be created according to the SMART principle to make it easier for you to achieve. Remember that this plan will guide you when discovering your target audience and market channels!
3. Come up with a name and logo
Your brand needs a name and a logo to get recognized on the market. While those are distinguishing aspects of your brand, they are not the only ones. However, they create a first and long-lasting impression on your customers. Your name needs to be related to your business as well as memorable. Think of something you’ll feel proud of representing in the long run.
In addition, you must remember your brand’s image. Logos, fonts, colours, and packaging are important for brand placement and promotion. Create a logo with the colours of your brand. The name and logo of your brand create the first and long-lasting impression in your customer’s minds, so create them mindfully.
4. Start designing
Designing your fashion products is usually the most fun yet severely overwhelming stage of brand building. While every designer looks forward to this, those who lean on their entrepreneurial side may dread this. On top of that, the way you design your apparel may mark off your business on the market. What does that mean?
Even though designing depends on the niche you choose, you still have a lot of freedom to enlist your ideas and implement originality. You may even allow your customers to co-create the products by implementing software such as Unmade that allows you to design items with numerous patterns and colour choices! Don’t forget that uniqueness has always been valued in the fashion industry, so make it one of your brand’s core values by using such add-ins!
5. Build an online presence
In the modern world, your brand doesn’t even exist without an online presence! One of the first things people do when discovering a new brand is google it! So, to appear on their search engines and build a relevant brand, you must create an online presence.
Depending on your target audience, this includes a website and social media accounts. By building an online presence you make your brand available locally and internationally. Even though this may be challenging, opening your brand to a broader niche audience will increase your sales!
6. Create a marketing strategy
For a successful brand, you must create a solid marketing strategy. A common misconception is that after you’ve developed a business, marketing starts later. However, the sooner you start advertising your products, the better the reach and sales will be! After all, you want to become known on the market, so today is the best time to start!
Your marketing strategy depends on your goals. If your plans are to break through, focusing on larger groups will help you position your brand on the market. However, if you want to increase your sales, target your key audience to attract their attention. Remember that all of these are essential, even if you are a small business owner.
Building a brand in the fashion industry is a challenging task. You need to consider numerous factors and paths to create something worth mentioning. With these tips and steps, you can do that and more! So, start your journey today and trust the process.
By Jess Cooper